Case studies

Research, from question to decision.

Each case study walks through a real research effort: the ambiguity going in, the methods used to work through it, and what changed because of it.

Constant Contact → Endurance International

Standing up foundational persona research where none existed, then scaling that same practice into a company-wide customer journey map.

IBM Security / Resilient

Redesigning how security analysts work with incident data, from contextual inquiry through several rounds of iterative design.

Research Consulting

Validating a redesigned utility bill format across 50+ interviews by designing research methodology around AI-assisted synthesis.